The all-new "Never Miss a Memory" campaign to auto-renew hunting licenses in Kansas was created by Nadia Reimer, Pratt.
Nadia Reimer, Pratt, has always been a communicator. With a 2012 college degree form Pittsburg State University in communications and emphasis in marketing, public relations and advertising, it should come as no surprise she was able to propel the Kansas Department of Wildlife, Parks and Tourism into the limelight with a recent award. Reimer is the Assistant Chief of Information for KDWPT, and managing editor of the Kansas Wildlife & Parks magazine.
KDWPT recently gained national recognition for its “Never Miss a Memory” campaign aimed at promoting the department’s newest licensing features: 365-day licenses and auto-renewal. Reimer created and produced the “Never Miss a Memory” program entirely in-house at the Pratt opera- tion’s office.
She crafted the campaign around the idea that Kansas’ outdoor recreationalists would “never have to miss making memories” afield again (for for- getting to buy a license) once they purchased a 365-day license, and signed up for auto-renewal. The idea resonated with the agency’s constituents. Since the campaign launch, KDWPT has averaged a new auto-renewal signup every 2 hours.
“It’s one thing to communicate ‘at’ an individual anybody can do that,” Reimer said. “But to truly engage someone – and engage them in a way that incites a behavioral change, or causes them to act or think in an intended manner – that’s the real golden nugget for a strategic communicator.”
The national award came from the Association for Conservation Information, Inc. (ACI) – a non-profit organization made up of professionals from state, federal and Canadian wildlife conservation, parks and natural resource agencies, as well private conservation groups. Each year, ACI recognizes excellence in the field of natural resource communications at its annual conference. There, states compete for first, second or third place in 28 categories.
Reimer accepted a national third place award in the “Communication Campaign” category from ACI on August 1 in Springfield, Missouri. “Never Miss a Memory” scored 279 points out of 300 (considered a perfect score for the category).
“It’s really rewarding to see the campaign continue to achieve its purpose,” Reimer said. “And to place third and be recognized by an organization that’s been around for 80 years now and represents more than 40 of the 50 states’ wildlife agencies is some- thing truly special.”
This is the second national award presented to Information Services staff at KDWPT’s Pratt location. The agency’s special anniversary deer issue of Kansas Wildlife & Parks Magazine (also produced
in Pratt) earned a 1st place award from ACI in 2015. In addition to accepting the communication campaign award in Springfield, Reimer was also nominated to serve on ACI’s national board of directors. She accepted and her term will end in 2020. Reimer, who has lived in Pratt for five years, is married to Jon Reimer, serves on the Leadership Pratt board of directors and is the vice president of the Young Professionals of Pratt organization.